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Research papers

Putting fragrance in perspective

Given the lack of knowledge about the relative importance of fragrance vs. other sensory inputs for business situations, this paper measures the expected 'economic' (i.e. pricing) performance of different ideas about fragrance in hotels vs. ideas...

Catalogue: Fragrance 2009: The Trends Mistral
Authors: Howard R. Moskowitz, Rieko Shofu, Marco Bevolo, David Moskowitz
Company: Moskowitz Jacobs Inc.
June 26, 2009
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Citation

Moskowitz, Shofu, Bevolo and Moskowitz (2009a, June 26). Putting fragrance in perspective. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/putting-fragrance-in-perspective